Cinematographer: Yohaan Kerawalla

Camera Operator: Yohaan Kerawalla

Agency: Street Inc

Production: Street Inc

2nd Cam Operator // Gimbal Operator: David Odeja

Edit: David Odeja

What would happen when the traditional and the modern are brought together? We decided to connect the old and the new UAE across different passions, hobbies, and careers. Would they collide and clash or would they work together and learn from each other?

The company has launched a Connecting UAE campaign through a series of four mini-episodes, in which it connects eight individuals and features their talents from two different generations in music, fashion, racing, and food industries.

Arabian Business:

"Careem was born in the UAE and we are part of its story of innovation and change. Our team here at Careem was eager to develop content that spoke to the citizens and residents of the UAE, by either showing them or reminded them of UAE's heritage," it added.

Careem said the campaign hits close to home for many of the team members behind the idea, as they have been born and raised in the UAE. They have been exposed to UAE's heritage back in the 80s and 90s and have seen the country prosper to where it is today.

Street-Inc